Volkswagen - Complete Confidence

Scoundrel director Tim Bullock (also represented in South Africa by Groundglass) directs a series of comedic idents for Volkswagen - just in time for tonight's FIFA World Cup Semi Finals game between Croatia and England. 

"Can ENGLAND do it? Can they go all the way?"

The hero in Tim Bullock's latest work for Volkswagen is certainly confident they can. Created via adam&eveDDB UK and Blink created 22 idents that have been running on ITV since the commencement of the World Cup. 

Follow our hero as he shows his determined faith and confidence in England's journey in 'becoming champions' of the 2018 FIFA world cup... except we all know that ice breaker of game between Croatia and England happens tonight, 11 July. 

The series tells an inspiring story of one man's beautiful delusion. The planned series of 22 ten-second films follow an England fan who decides to get "‘England. Champions. 2018." tattooed on his arm, thanks to the "complete confidence" that comes from driving a VW SUV.

A hilarious series of idents with strong performance and direction from the Australian director - and a surprisingly accurate, inadvertent premonition for a campaign created long before any ball was even kicked in Russia!