OK GO are not new to creating intricate music videos that use practical effects. In fact, much of the traction their videos receive is mostly due to their sworn statement that everything in the video is real and created without computer effects. And their latest video doesn't fall short to this testament.

In their latest video 'Obsession' - off their album, Hungry Ghosts - they transform a wall of printers into a kaleidoscopic backdrop. The video is a collaboration between the band and paper company Double A, and utilizes stop-motion imagery, precise choreography and 567 printers to create the "world's first paper mapping" project.

With over a million views already, the video is an impressive visual feast that uses walls of printers (567 of them to be exact) spitting out sheets of paper as its backdrop. And yes, a lot of trees died for this but before you get your hair in a knot - all of it was recycled and the proceeds went to Greenpeace.

You can see the visual spectacle here: