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Meet Axel, Old Spice's New #Smellegendary Spokesman

He's brave, he's charming, and he's legendary in an utterly foolish kind of way. The new campaign created by Wieden + Kennedy in Portland, Ore has launched with two ads featuring a fresh face at the helm of the self-deprecating take macho idiocy known as Legendary Man. Mustafa, move over because Axel, the whale-riding, rocket-driving, deodorant-wearing spokesman is here.