Brilliantly directed by Peter Lydon, Scarlett Johansson plays a fictional home shopping television host, named “Paisley Mantooth” on the set of (SHOPATHON)RED's parody infomercial. (SHOPATHON)RED is month long holiday shopping extravaganza launching on World AIDS Day, December 1 2015 – promoting more than 100 (RED) products, every one of which raises money for the Global Fund to fight AIDS. The Bill and Melinda Gates Foundation will match every dollar raised, up to $20 million, meaning there has never been more reasons to shop (RED) and save lives.