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Watch Dr. Bob Deutsch's engaging talk on being creative at Ciclope Festival 2015
Dr. Bob Deutsch holds doctorates in Cognitive Neuroscience and in Cultural Anthropology. But he is no academic, ivory tower type. His specialty is knowing how leading ideas take hold in a culture and understanding the process by which people “attach” to products, situations, other people, and other types of entities. At CICLOPE Festival 2015, he explained - in one of the most engaging talks of the program - what is the primary necessary capacity for producing creativity that captures large audiences.