The need to be creative, the need to kind of explore ideas is a necessity, but to take away that would be to take away everything.” – INSA. Inspired by our founder, George Ballantine, we believe in celebrating the men and women that stay true and leave an impression on everything they do and everyone they meet. Each Stay True Story captures individuals as they bring their own story to life performing creative and artistic experiments. Staying True to his genesis as an artist but with a passion for experimentation and innovation, London based INSA is best known for creating ground-breaking ‘GIF-ITI’: amazing animations of his graffiti designs which culminate in looped GIFs – an innovative and labour-intensive process which requires him to repaint a design by hand many times, with each image changing slightly each time, before combining them to create a final GIF. INSA's work has been displayed around the world, both at street level and in high profile exhibitions and media, including within London’s Victoria & Albert Museum and Tate Britain.