You watch it here, you can watch it there, you can watch our new Dentyne commercial anywhere!!! Dentyne ‘Green’ from Groundglass on Vimeo.
The first time you hold a surfboard, the first time you ride a wave, the first time you get barreled, the first time you win a world title. It doesn’t matter where you are from or how good you are. Every day is day one. Samsung ‘Every Day is Day One’ from Exit Films on […]
Digital retail platform COOLS recently asked six New Yorkers about what “cool” means to them, in the way that they act, socialize and what they wear. Their answers were put together in “Finding Cool,” a short social documentary that is interesting to say the least.
Former painter Kiripi Katembo Siku takes to photographs to capture the day to day Kinshasa life through reflections.
20 years on. Still feeling the love…shhhhhh. Loving you always.
For today’s featured thrill, check out the music video for Django Django ‘s “WOR.” It was filmed inside a famed Wall Of Death (aka Maut ka Kuaa) in India and features some very brave drivers. It doesn’t get much crazier than this!
There are only 50 hours left to the end of 20 Journey’s Kickstarter campaign, and they are so close! 20 Journey is the photographic endeavor of three young South Africans to document their country. Find out more about the guys, their interests and the journey (and maybe pledge a little, or a lot), follow this […]
We just finished a new animation for Bibblio – an internet source offering information about anything and everything from the finest minds, for free. Join the revolution for a new way of learning!
How cool! The new FIAT ad, aptly titled “Endless fun” is comprised entirely out of GIFs collated from the brand’s tumblr page. (Check out their tumblr page here: http://bit.ly/1qbI6GY)
To commemorate the Soweto uprising of June 16th 1976, between10and5 have teamed up with Velocity Afrika to create a showcase celebrating upcoming young South African creatives. The video documents the local creative scene, SA youth cultural and their hopes for its future.
Based on Pharrell Williams Music Video and powered by Sunlight and Mxit the film celebrates South Africa’s vibrancy, unity and joy through music and dance.
Apple’s recent acquisition of Beats by Dr. Dre has led to a new campaign dubbed “The Game Before The Game.” Before the goals, before the glory, there is an unseen game played in the locker room. Watch how the best prepare for greatness with Beats SOLO2 and Studio. This is how the game is won.
Bizarre AfrikaBurn photos come to life! Photographer Lukas Renland uses motion photography to capture the unique experience of Afrikaburn. Oh, how we wish we could go back!
Beame – Don’t You Just Love Your Car? Ari Kruger’s arrived swinging! His newest advert for Beame has begun to flight and so has Ari. Groundglass’ newest addition to the director list has been hard at work and is already working a new commercial. Watch this space!
Sibs Shongwe-La Mer is not your average kid, at 22 years, this prolific filmmaker, photographer and musician has not stopped going. In 2013 he founded The Whitman Independent – a youth art retailer, film house, gallery and publisher – and he is just about to start production on his first feature film Territorial Pissings. A […]
Intelligent Details is a short documentary film that features Luc Donckerwolke and SangYup Lee, heads of design at Bentley Motors, talking about the Bentley Mulsanne.
Check out our very own director, Natasja Fourie behind the camera in this 60s inspired music video for Courtly Love’s debut music single.
Presented by SPRITE and The FADER Magazine, the Obey You Collective: South Africa series explores the country’s artistic street culture through the eyes of its most exciting young minds and talents. This video investigates Cape Town’s unique music culture through interviews with an eclectic crop of the city’s forward-thinking vibe curators: rappers, producers, DJs, experimental […]
Inspiring Creativity is a short film created by Liberatum, directed by Pablo Ganguli and Tomas Auksas, and presented by illy, featuring 20 artists and cultural figures from art, fashion, film, design, technology and music. The film is an insider’s perspective on inspiration from the minds of leading creative personalities including: Diana Picasso, Academy Award winner […]
Groundglass now has an Instagram account, take your phone out and follow us here: http://instagram.com/groundglass_za We follow back! #followbackgirl
Filmed over 12 years with the same cast, Richard Linklater’s BOYHOOD is a groundbreaking story of growing up as seen through the eyes of a child named Mason (a breakthrough performance by Ellar Coltrane), who literally grows up on screen before our eyes. Starring Ethan Hawke and Patricia Arquette as Mason’s parents and newcomer Lorelei […]
Check out our new work on the Walls ice-cream campaign. Watch three yawn-worthy mock current affairs programmes featuring the most boring of boring personalities who are barely more viewable than watching paint dry and get a kick out of SAYING GOODBYE TO SERIOUS.
#throwbackthursday to old school advertising. Today we take a moment to throwback to the days of black and white television and the days when special effects meant selective colouring. This white paper advert was directed by our own Mark Lawrie. #goodolddays #tbt
A Portrait of a South African boxer from the township of Soweto, inspired by his surroundings to get to the top, inside and outside of the ring. WarChild from I SEE A DIFFERENT YOU on Vimeo.
Throwback to Crazy Monkey aka Brendan Jack footskating in nature. Directed by our very own Thomas Ferreira.
Shout out all the people working the world’s toughest job.
Throw back to 2009, and Natasja Fourie’s music video Uhuru for New Holland.
Do not set your dad on fire – a message from Metro. Also, be safe around trains.
Clap along if you feel like Cape Town’s where you wanna be, coz we HAPPY!!!
I putt putt it to you, that Burt Waikiki is a great golfer
Coke shows us how things get bigger and better when you simply just zero: a visit to one country becomes an epic journey of 10, a group of 10 mates becomes 100, while a party of 100 transforms into a festival of 1 000. ) )
Hhhhhhhhhhhhhhummmmmmmmmmmm-eeeeeeennnnnreeeeeeeeeeeeeee finds his inner peace in Burt’s Waikiki Yoga Studio Nah’ Imma’ stay-tuned
Former England and United star strips off for new underwear range to be aired during Super Bowl
Make love, not war is the theme of this new Axe Super Bowl tvc out of BBH London that introduces the Axe Peace line. Rupert Sanders of MJZ directs the spot, which closes with a plea to support a nonprofit organization called “Peace One Day.” A microsite invites you to share your own #KissforPeace
GUINNESS’ new ad features the ‘society of elegant persons of the Congo’ otherwise known as the ‘Sapeurs’, a group of everyday heroes from Brazzaville, Republic of the Congo. In this ad, GUINNESS follows the Sapeurs whose way of life is a testament to the belief of putting more in, to get more out. Their life […]
Searching for something? Not sure what it is? The Guru of Goodness is back, doing what he does best… Imparting profound wisdom in his own Waikiki way
‘Please, I’ve got my boy in the back’. Devastating freeze-frame video shows father begging speeding driver to slow down before horrific accident.If this doesn’t slow you down, you shouldn’t be on the road at all.
Good news for gun-lovers who have a green-thumb: There’s a shotgun shell for that. Flower Shells are standard 12 gauge shotgun ammunition loaded with one of twelve different seed types that can be blasted into the ground. The ammo is created by a Scandinavian creative lab (Studio Total) run by Per Cromwell.
For our second installment with the Guru of Goodness, we join him as he teaches the art of the bat and the ball.
Prada has once again teamed with American filmmaker Wes Anderson to direct a short film titled “CASTELLO CAVALCANTI.” Full of homages to Federico Fellini and Italian cinema, the short stars Jason Schwartzman as a race-car driver who crashes in a small Italian town in 1955, only to find that it’s the birthplace of his ancestors.
For our latest adventure we joined Burt Waikiki, the Guru of Goodness, on his local “tropical” beach to learn more about the Kauai Lifestyle. Directed by our very own Janette de Villiers and shot by George Loxton, we were able to capture Burt in his natural environment, “teaching”, “Guru-ing” and “recreating”… More to follow. Stay […]
The ‘Let’s Build’ advert follows a father and son as they spend a day building with LEGO, and the campaign encourages viewers to use the hashtag LetsBuild. The YouTube video of the advert also features a link asking viewers to create their very own special family moments and share them at www.facebook.com/LEGO for a chance […]
The French National Railway Company (SNCF) launched a new, interactive campaign to remind people just how close Europe really is to Paris. In conjunction with TBWA\Paris, the doors, positioned around Paris, live-chat with strategically placed cameras in different cities – in Barcelona there awaits a dance troupe, while in Milan a mime interacts with viewers […]
Stars have risen, fallen, loved and lost in Los Angeles. A new video from Thirty Seconds to Mars serves as a confessional for some of those celebrities. The music video for “City of Angels” features a lineup of stars spilling their feelings — both good and bad — about the city that made them.
Mercedes-Benz has commissioned popular online filmmaker Casey Neistat to make a commercial for the new CLA-Class, and Neistat documented the process in a YouTube video series. Dubbed “The Mercedes-Benz CLA Project,” the series follows Nestiat’s planning, research, and shooting process. The multi-part video series provides engrossing insight into the CLA-Class – as well as insight […]
Benjamin Moore plays scary (& kind of hilarious) prank on some unsuspecting painters & contractors
Dave, an avid photographer, discovers the secret to steadicam effects on the go and puts it into action with his pet chicken rigged up with Galluscam. The Steady Feathers campaign rides on the wings of the Mercedes Benz Chicken ad.
The A 45 AMG is the epitome of performance, control and expression — essential attributes shared with extreme downhill skateboarding. In a beautifully filmed video pitting man against machine these unlikely four-wheeled allies tango at high-speed on the majestic Franschhoek Pass in the Western Cape. We’re very excited to bring you this much-anticipated production.