A new interactive online film from Honda brings to life the brand’s ‘other side’ ahead of the highly-anticipated launch of the new Civic Type R in 2015. The film brings to life these two sides of Honda by putting fans at the heart of a high-adrenaline dual narrative were “hero”, who spends his days ferrying […]
The video, which is filmed as a single long take, starts out with the band in a warehouse dancing around on what look like electric unicycles. Then they scoot outside, and the drone-mounted camera zooms upwards. The viewer is treated to increasingly spectacular choreography involving dozens, then hundreds of women with colourful umbrellas.
Homelessfonts is an Arrels Foundation initiative which consists of creating a collection of typefaces based on the handwriting of homeless. The idea behind these typefaces is for people and brands to use them in their announcements. All profits are intended to help the 1400 people supported by the Arrels Foundation. http://homelessfonts.org/ HOMELESSFONTS from HOMELESSFONTS on […]
Philips Creates a Stunning Explosion of Color and Snow With ‘Afterglow’ Night skiing becomes a work of art in ad for backlit TVs.
The Video That Ended Lego’s Partnership With Big Oil
A mixed up story you wouldn’t believe, until you hear it from the man who was there… That man? Academy Award-winner Jeff Bridges. He tells the twisting tale of the unexpected encounter of two men from different worlds. Shot by Award-winning director Ivan Zacharias this Kahlúa Production was set in the Mexican desert in the […]
In 1914 optical engineer Oskar Barnack was working for Ernst Leitz when he designed the very first Leica, the Leitz Camera, or so-called Ur-Leica. The small handheld camera, one of the first to use 35mm film, finally went into production in 1925 following a long delay caused by World War One. It went on to […]
“Question: What does it take to live a life of fame on the big screen, the small screen, even the silkscreen?” he asks, turning to show off a jacket featuring his own face. “The answer may surprise you: really good lighting.”
Air travel can be stressful, and misplacing luggage or personal items could be enough to put people over the edge (if someone using a “knee-defender” in the seat behind you hasn’t already).
Watch how motorola made four films about their new suit of products by bringing them together on on stage.
i-D magazine ‘A-Z of Dance’ by Jacob Sutton with Diesel Jogg Jeans from Laura Holmes Production on Vimeo.
In Cape Town, among chic boutiques and restaurants, two advertising creatives saw from their balcony the homeless residents and dreamed up the idea of a “Street Store” that makes it easy for the wealthiest residents to donate, and more importantly, a place to give to the poorest with dignity. To date the concept has grown […]
The new Ice Bar ad features Jean Claude Van Damme as he goes about building his ice bar in the Rocky Mountains. With his bare hands and feet we see him at work, going back to his roots, pulling an ice sledge up the mountain face with just his mullet, and karate-chopping solid blocks of […]
Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty’s really no picnic either, it’s easy to see what a huge impact it can have on a girl’s self-confidence. We’re kicking off an epic battle to make sure that girls everywhere keep their confidence throughout puberty […]
Check out this interactive Mitchum advertisement, and see if you have what it takes to make Anne sweat! Directed by Ari Kruger. Click on the link below to make Anne sweat! http://www.mitchum.co.za/
Creative Dutch duo Lenert & Sander have made a fashion film for COS, The Sound of COS, in which the artists imitate the sounds clothes make.
Sometimes it’s better to take the long way.
Instagram is an incredible resource for all kinds of images. I wanted to create structure out of this chaos. The result is a crowd source short-film that shows the endless possibilities of social media. The video consists of 852 different pictures, from 852 different instagram users. An Instagram short film from Thomas Jullien on Vimeo.
Shhhhhhhh! Brave New Yorkers Try to Quiet Union Square From a U.S. Open Umpire’s Chair in Heineken Stunt.
This BTS comes from a recent music video shoot in which the Graetzmedia team attempted to mimic the famous one-shot car scene from Children of Men, but with a style reminiscent of the Smashing Pumpkins videos of the 90s. Oh, and they attempted to do all of this on a minuscule budget. It was an […]
Julia Louis-Dreyfus visits ‘Barely Legal’ pawn shop, run by Bryan Cranston and Aaron Paul, in a hilarious promo skit for the 66th Primetime Emmy Awards.
Modern Office with Christina Hendricks from Funny Or Die
Watch the interview below to see some of Neistat’s work, and hear how he keeps the creative process moving.
You watch it here, you can watch it there, you can watch our new Dentyne commercial anywhere!!! Dentyne ‘Green’ from Groundglass on Vimeo.
The first time you hold a surfboard, the first time you ride a wave, the first time you get barreled, the first time you win a world title. It doesn’t matter where you are from or how good you are. Every day is day one. Samsung ‘Every Day is Day One’ from Exit Films on […]
Digital retail platform COOLS recently asked six New Yorkers about what “cool” means to them, in the way that they act, socialize and what they wear. Their answers were put together in “Finding Cool,” a short social documentary that is interesting to say the least.
Former painter Kiripi Katembo Siku takes to photographs to capture the day to day Kinshasa life through reflections.
20 years on. Still feeling the love…shhhhhh. Loving you always.
For today’s featured thrill, check out the music video for Django Django ‘s “WOR.” It was filmed inside a famed Wall Of Death (aka Maut ka Kuaa) in India and features some very brave drivers. It doesn’t get much crazier than this!
There are only 50 hours left to the end of 20 Journey’s Kickstarter campaign, and they are so close! 20 Journey is the photographic endeavor of three young South Africans to document their country. Find out more about the guys, their interests and the journey (and maybe pledge a little, or a lot), follow this […]
We just finished a new animation for Bibblio – an internet source offering information about anything and everything from the finest minds, for free. Join the revolution for a new way of learning!
How cool! The new FIAT ad, aptly titled “Endless fun” is comprised entirely out of GIFs collated from the brand’s tumblr page. (Check out their tumblr page here: http://bit.ly/1qbI6GY)
To commemorate the Soweto uprising of June 16th 1976, between10and5 have teamed up with Velocity Afrika to create a showcase celebrating upcoming young South African creatives. The video documents the local creative scene, SA youth cultural and their hopes for its future.
Based on Pharrell Williams Music Video and powered by Sunlight and Mxit the film celebrates South Africa’s vibrancy, unity and joy through music and dance.
Apple’s recent acquisition of Beats by Dr. Dre has led to a new campaign dubbed “The Game Before The Game.” Before the goals, before the glory, there is an unseen game played in the locker room. Watch how the best prepare for greatness with Beats SOLO2 and Studio. This is how the game is won.
Bizarre AfrikaBurn photos come to life! Photographer Lukas Renland uses motion photography to capture the unique experience of Afrikaburn. Oh, how we wish we could go back!
Beame – Don’t You Just Love Your Car? Ari Kruger’s arrived swinging! His newest advert for Beame has begun to flight and so has Ari. Groundglass’ newest addition to the director list has been hard at work and is already working a new commercial. Watch this space!
Sibs Shongwe-La Mer is not your average kid, at 22 years, this prolific filmmaker, photographer and musician has not stopped going. In 2013 he founded The Whitman Independent – a youth art retailer, film house, gallery and publisher – and he is just about to start production on his first feature film Territorial Pissings. A […]
Intelligent Details is a short documentary film that features Luc Donckerwolke and SangYup Lee, heads of design at Bentley Motors, talking about the Bentley Mulsanne.
Check out our very own director, Natasja Fourie behind the camera in this 60s inspired music video for Courtly Love’s debut music single.
Presented by SPRITE and The FADER Magazine, the Obey You Collective: South Africa series explores the country’s artistic street culture through the eyes of its most exciting young minds and talents. This video investigates Cape Town’s unique music culture through interviews with an eclectic crop of the city’s forward-thinking vibe curators: rappers, producers, DJs, experimental […]
Inspiring Creativity is a short film created by Liberatum, directed by Pablo Ganguli and Tomas Auksas, and presented by illy, featuring 20 artists and cultural figures from art, fashion, film, design, technology and music. The film is an insider’s perspective on inspiration from the minds of leading creative personalities including: Diana Picasso, Academy Award winner […]
Groundglass now has an Instagram account, take your phone out and follow us here: http://instagram.com/groundglass_za We follow back! #followbackgirl
Filmed over 12 years with the same cast, Richard Linklater’s BOYHOOD is a groundbreaking story of growing up as seen through the eyes of a child named Mason (a breakthrough performance by Ellar Coltrane), who literally grows up on screen before our eyes. Starring Ethan Hawke and Patricia Arquette as Mason’s parents and newcomer Lorelei […]
Check out our new work on the Walls ice-cream campaign. Watch three yawn-worthy mock current affairs programmes featuring the most boring of boring personalities who are barely more viewable than watching paint dry and get a kick out of SAYING GOODBYE TO SERIOUS.
#throwbackthursday to old school advertising. Today we take a moment to throwback to the days of black and white television and the days when special effects meant selective colouring. This white paper advert was directed by our own Mark Lawrie. #goodolddays #tbt
A Portrait of a South African boxer from the township of Soweto, inspired by his surroundings to get to the top, inside and outside of the ring. WarChild from I SEE A DIFFERENT YOU on Vimeo.
Throwback to Crazy Monkey aka Brendan Jack footskating in nature. Directed by our very own Thomas Ferreira.
Shout out all the people working the world’s toughest job.